Organic foods often have more beneficial nutrients, such as antioxidants, than their conventionally-grown counterparts and people with allergies to foods, chemicals, or preservatives may find their symptoms lessen or go away when they eat only organic foods. In essence, organic produce contains fewer pesticides.

Ethoxyquin (E324) is a synthetic antioxidant that is used primarily in animal feed. Globally, ethoxyquin is not approved for use as a direct food additive in foods for human consumption. Specific to the omega-3 industry, some krill meals and crude fish and fish oils for animal feed are preserved using ethoxyquin.

Naturally occurring vitamins and synthetic vitamins are different … really different.They’re not in the same chemical form … so your dog’s body will have trouble recognizing and using the fake, synthetic vitamins. These synthetic vitamins and minerals, even at the best quality, regularly have partially hydrolyzed protein carriers of unknown sources and are almost exclusively available from overseas sources. This means they can be contaminated with toxins, or at the very least, be a source of allergens to some pets.

Dogs and cats have no biological requirement for simple carbohydrates. Some of these also contain a good portion of the food's protein levels, which are simply not easy to digest or particularly bioavailable. Basically a lot comes out the back end…in the form of excrement. So it may look like a high protein food, but much of it comes from peas or potatoes, not appropriate sources for dogs and cats. Some are more concerning than others, like peas, lentils and those in the legume family. They contain lectins (plant proteins) and phytoestrogens.They can damage your dogs gut, leading to leaky gut symptoms and they provide a continuous source of plant based estrogens which interfere with a normal endocrine system.

Dogs are usually sensitive to gluten, not grains themselves. Not only is it one of the top 5 allergens for pets, but it’s also inflammatory and can affect a dog's healthy gut biome.

Calorie density is important. It’s very hard for your pet to digest and work on massive amounts of food consumed in any given meal. As illustrated above, when we’re feeding 3+ cups of food (vs ¾ cup) this indicates a large portion of low calorie fillers, which will be partially fermented in the gut and come out the other end. Simply put, excessive food tends to equal excessive excrement. It also indicates that a lot of the food’s ingredients are those hard-to-digest carbohydrates.